Unlock potential with our ADVISORY services
About purple ocean advisory
About Us
Purple Ocean Advisory is a boutique advisory organization which brings a wealth of experience, offering a unique perspective on the challenges and intricacies of strategic planning and execution within the biopharmaceutical industry. At Purple Ocean Advisory, we pioneer the concept of the purple thread which aids an organization in balancing the interplay between innovation, competition and choices.
Our Mission
Our mission is to indirectly enhance societal health by adopting an intimate and contextual approach with our clients.
Our Services
Our services offer strategic guidance and execution support for pharmaceutical companies navigating the healthcare industry. We specialize in identifying unmet needs through therapeutic area strategy development, crafting business unit strategies, and planning for drug lifecycle management and international market expansion. Our execution services include drug development project management, risk management, and the establishment of efficient organizational structures, including project management offices and governance frameworks. Our comprehensive approach ensures strategic initiatives are effectively implemented, driving organizational success in the pharmaceutical sector.
The Purple Thread
At the heart of Purple Ocean Advisory, we apply an intuitive approach to strategy leading to informed choices where we apply a unique concept: the 'purple thread.' This symbolizes the innovative fusion of blue and red ocean strategies, embodying a comprehensive approach to navigating the life sciences sector. The purple thread represents the harmonious blend of exploring innovative business models and markets and intelligently competing in existing ones, guiding our clients through the intricate journey from drug development to launch to life-cycle management to LOE and divestment.
ADVISORY Services
Strategy and Planning
Our Strategy Services encompass insightful strategic reviews and specialize in optionality mapping. Our approach extends to identifying unmet needs within therapeutic areas, developing corporate strategies for business units, operational planning, drug life-cycle management, and crafting strategies for international market expansion. These offerings are tailored to ensure that our clients not only meet but also exceed the evolving demands of the healthcare landscape, thereby securing a competitive edge and sustainable growth.
Execution and 3P Management application
Our execution services enhance drug development and launch with effective project, programme, and portfolio management, coupled with stringent risk management. This ensures smooth progression and market success, aligning closely with strategic objectives for optimal outcomes.
Organizational Development
Our organisational design and setup services include establishing project management offices (PMO), implementing pragmatic governance structures, and designing drug development organisations for evolution and efficiency. This ensures streamlined operations and adaptable frameworks for continuous improvement and success.
Tools and concepts we apply
We apply methodologies and techniques that we adapt to our client's unique context and needs such as design thinking, lean start-up, PMP, Prince 2, Management of Portfolios, "Futures-Thinking" techniques, PESTEL (Political, Economic, Social, Technological, Environmental, and Legal ) analysis, Lego serious play, and many more.
We Adapt & Apply: Methodologies & FrameworkS
Our Partners
