The Purple Thread "WHY USE THE PURPLE THREAD CONCEPT"

As an organization, idea, or product matures and transitions through different stages of development, adopting an adaptive approach is essential to navigate the shift from innovation to competition within a constantly evolving environment. Consequently, all strategies tend to emerge. It is therefore crucial to prepare for the transition from 'blue ocean' to 'red ocean' strategic concepts and their applications. This preparation leads to the emergence of what we term 'purple oceans'.

How can we develop unique therapies that meet unmet medical needs and differentiate us from competitors?

Which underexplored patient populations or therapeutic areas can we target with innovative solutions?

How can we balance innovation with cost management in our drug development process?

As the blue thread of innovation transitions and weaves your product profile and attributes, the integration of a red thread is paramount in order to test the need in the real world and to understand the competitive environment so that your solution will endure. The purple thread thus emerges to objectively empower needed innovation through a deep understanding of the future environment.  At Purple Ocean, we assist our clients by developing strategies that blend market validation, competitive insights, future forecasting, and innovation training to ensure their products meet current needs and future success. 

As your innovation transitions on its journey to launch both new internal data and external environmental changes will emerge.  Understanding your options and choices ahead will be paramount to drive value for your stakeholders. This is where the purple thread frays and provides multiple routes and options that must be navigated according to your core ambition.   

At Purple Ocean, we assist our clients by developing and adapting both qualitative and quantitative matrices and decision trees. These tools help in making informed choices that align with your organization's overarching goals "the guiding needle." Additionally, we integrate risk identification, scoring, and management processes, which also reveal potential inflexion points on the horizon.

 As we collaborate with our clients, the 'purple thread' weaves through, forming a rich tapestry of outcomes uniquely tailored to their context. Our focus in every engagement with our clients is on tangible outcomes. Prioritizing material achievements over the fulfillment of predefined objectives, our strategy emphasizes the importance of measurable success. This approach proves particularly valuable in environments requiring flexibility and adaptability, or where the precise path to success is unpredictable. Furthermore, we acknowledge that the relevance of these outcomes is closely linked to the maturity and phase of an organization or products development. Our methods are designed to be adaptable, ensuring that the results we achieve together are always aligned with the current state and evolving needs of our clients' projects